The “red road” advertisement was specifically designed for the iPad, placed in the Businessweek+ iPad app.

BusinessWeek+ iPad Interactive Ad

As part of Hitachi’s ‘Connected’ promotion, Hitachi sponsored the Politics and Policy section of the BloombergBusinessweek+ iPad application. For this sponsorship package, I developed a touch interactive application where users trace Hitachi’s ‘red road’ to reveal different blurbs about how Hitachi is creating a better tomorrow.

This ad is constructed on an HTML5 canvas designed for both portrait and landscape modes. In order to conform to size constraints, the animations are written in Javascript, to avoid the additional weight of the JQuery library.

The final stage will direct users to Hitachi’s Connected website for more detailed information.

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