Nikon Cookpix - iphone view
Coolpix main page as seen on an phone.

Nikon Ashton

In promoting their cameras, Nikon brought in Ashton Kutcher to act as a brand ambassador. MRM had already built a webpage to be paired with Ashton promotions, however this was difficult to view on mobile devices. Rather than the massive task of remaking the desktop site to responsive design, I, along with a back-end developer built out a mobile companion site in two weeks.

As a small, light site, it would be overkill to build out an extensive CMS templating system. Instead, we built out templates using Mustache. This meant that we could design a structure of three core template—home page, landing page, product page—that are populated based on server side JSON. Mobile phones that navigate to the Ashton site are redirected to this site where they can browse the cameras and connect to Nikon’s main site to make purchases.

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