As a site focused on graphic representations of achievements, the design of Score.ly’s badges was particularly important to both our identity and community engagement. The badges had to both symbolize the accomplishment as well be something that people would actually want. Ideally, we wanted to make badges that people would strive for.
My favorite part of working on Score.ly was taking a list of badge concepts and playing around on Illustrator to create engaging and attractive badges. My personal favorite has always been the little red monster.