One of our greatest stumbling blocks was articulating the ROI Score.ly offered potential clients—customer engagement, alumni loyalty, and peer recognition, to name a few. As one effort to both layout our offering in an easily digestible manner and leave material with potential customers for future reference and reminding, we created a series of promotional materials for out different target audiences.
All of the promotional flyers followed a panel format lifted from comic books. As we sought to graphically communicate accomplishment through Score.ly, we thought it only appropriate to compliment this material with similarly styled illustrations in our branding colors.
Each panel image was designed in Adobe Illustrator and then exported to Adobe InDesign where the flyer was composed.