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Hitachi BusinessWeek+ [iPad] | Elizabeth Fuller
Hitachi Connected BusinessWeek+ - iPad View

The “red road” advertisement was specifically designed for the iPad, placed in the Businessweek+ iPad app.

Hitachi BusinessWeek+ [iPad]

As a campaign designed specifically for in-app advertising on the iPad, this piece was subject to both the benefits and the challenges of working for tablet devices. Being designed for a touch sensitive device, the ad took advantage of multi-touch so that viewers interacted with the piece by dragging their finger along the screen to reveal the red road. On the other hand, being on a mobile device, processing and data limitations meant that making the page light was a priority, meaning that I could not take advantage of any libraries, relying purely on javascript instead.

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